Our Capabilities
RESEARCH AND ANALYSIS
- Market
- Consumer
- Competition
- Public opinion
- Advertising effectiveness
PRODUCT DEVELOPMENT
- Analysis of present products
- Suggestions for product improvement
- New uses or markets
- New product opportunities
- Market testing
BRAND AND TRADEMARK
- Product naming
- Trademark design
- Copy rights
PACKAGING
- Design
- Labeling
- Shipping containers
- Regulations and codes research
PRICING
- Price lists
- Price change announcements
- Competitive pricing research
- Testing and results reporting
MARKET PLANNING & CONTROL
- Develop unique points of differentiation
- Market potential analysis
- Setting share-of-market goals
- Competitive problems & weaknesses
CHANNELS OF DISTRIBUTION
- Classified/Recruiting solicitation
- Program description literature
- Agreement/Contract design
- Mail order catalogs
FINANCIAL RELATIONS
- Annual report
- Financial news brief
- Stockholder meetings
- Financial press conference
SOCIAL MEDIA
- Thousands of other social networking sites
WEB / INTERACTIVE
- Web design and development
- Online stores
- Online advertising
- E-marketing
- Banner ads
COMPANY POLICIES & OBJECTIVES
- Background research and synopsis
- Organization chart
- Key personnel biographies
- Strategic planning
- Operating policies manual
- Define basic design and format policy
- Stationery
- Business forms
- Use of logos/trademarks
POINT-OF-PURCHASE
- Store signage
- Window displays
- In-store displays
- Display racks
- Consumer literature
- Package inserts
- Packaging/bags
- Demonstrators
DEALER AIDS
- Merchandising assistance
- Co-op advertising program/placement
- Directory advertising
- Cuts and mats
- Dealer listing ads
- Stuffers
- Direct mail
- Dealer meetings/training sampling
SALES PROMOTION
- Literature:
- Sales manuals
- Catalogs
- Brochures
- Technical data sheets
- House organs
- Ad reprints
- Sales Aids:
- Portfolios
- Flip charts
- Films/videos
- Sample cases
- Gifts and novelties
- Coupons/rebates
- Sweepstakes/contests
- Trade shows/exhibits
- Special events planning
- Truck and car signage
EMPLOYEE RELATIONS
- Recruiting
- Personal indoctrination program
- Training program
- Handbooks and manuals
- House organ (internal)
- Bulletin boards
- Payroll inserts
- Open houses/special events
- P.A. system programming
- Recreation
- Suggestion system
- Employee attitude survey
- Fringe benefit information
- Organization charts
- Job descriptions
- Recognition program
COMPANY SALES ORGANIZATION
- Marketing video
- Multi-media/PowerPoint presentation
- Recruiting
- Develop sales training programs
- Deliver sales training
- Training video
- Training videos/cassettes/manuals
- Customer profiles
- Develop prospecting programs and lists
- Sales letters
- Maintain customer data base
- Sales meetings
- New product introduction programs
- Contests/Incentive programs
- Measuring of sales results
- Showroom/demo center design
- Design and layout of internal forms:
- Call reports
- Expense reimbursement forms
- Monthly reports
PUBLIC RELATIONS
- Company videos
- Company story-line
- Publicity:
- Feature articles
- Product releases
- Personnel news
- Expansion/facilities news
- Technical articles
- Policy announcements
- Mentions/awards
- Clipping service
- Maintain scrapbook
- Literature:
- Company brochure
- Welcome folder
- House organ (external)
- Publicity reprints
- Special Events:
- Grand openings
- Facility tours
- Symposiums
- Press conference
- Personal appearance
- Speech writing
- Technical papers
- Crisis management
- Educational:
- School reference material
- Films/film strips
- Community relations services
- Key executive image and build-up
- Contributions
- Scholarships and awards
- Sponsorships
MEDIA ADVERTISING
- Strata software
- Web advertising
- Budgeting and planning
- Media rate negotiations
- Monitor placement as ordered
- Records and controls
- Media placement:
- Internet
- Newspapers
- Consumer magazines
- Trade publications
- Television
- Radio
- Outdoor
- Catalogs and directories
- Direct mail
- Yellow pages
- Copy
- Art
- Production
- TV programs
- Radio programs
- Copy testing
- Legal aspects
- Case histories
- Testimonials
- Field photos
- Mailing lists
- Inquiry handling
- Storage of artwork
