Who We Are
Who We Are
Who We Are
Who We Are
Who We Are
Our Staff

Our Capabilities

RESEARCH AND ANALYSIS
  • Market
  • Consumer
  • Competition
  • Public opinion
  • Advertising effectiveness
PRODUCT DEVELOPMENT
  • Analysis of present products
  • Suggestions for product improvement
  • New uses or markets
  • New product opportunities
  • Market testing
BRAND AND TRADEMARK
  • Product naming
  • Trademark design
  • Copy rights
PACKAGING
  • Design
  • Labeling
  • Shipping containers
  • Regulations and codes research
PRICING
  • Price lists
  • Price change announcements
  • Competitive pricing research
  • Testing and results reporting
MARKET PLANNING & CONTROL
  • Develop unique points of differentiation
  • Market potential analysis
  • Setting share-of-market goals
  • Competitive problems & weaknesses
CHANNELS OF DISTRIBUTION
  • Classified/Recruiting solicitation
  • Program description literature
  • Agreement/Contract design
  • Mail order catalogs
FINANCIAL RELATIONS
  • Annual report
  • Financial news brief
  • Stockholder meetings
  • Financial press conference
SOCIAL MEDIA
  • Facebook
  • Twitter
  • LinkedIn
  • Thousands of other social networking sites
WEB / INTERACTIVE
  • Web design and development
  • Online stores
  • Online advertising
  • E-marketing
  • Banner ads
COMPANY POLICIES & OBJECTIVES
  • Background research and synopsis
  • Organization chart
  • Key personnel biographies
  • Strategic planning
  • Operating policies manual
  • Define basic design and format policy
    • Stationery
    • Business forms
    • Use of logos/trademarks
POINT-OF-PURCHASE
  • Store signage
  • Window displays
  • In-store displays
  • Display racks
  • Consumer literature
  • Package inserts
  • Packaging/bags
  • Demonstrators
DEALER AIDS
  • Merchandising assistance
  • Co-op advertising program/placement
  • Directory advertising
  • Cuts and mats
  • Dealer listing ads
  • Stuffers
  • Direct mail
  • Dealer meetings/training sampling
SALES PROMOTION
  • Literature:
    • Sales manuals
    • Catalogs
    • Brochures
    • Technical data sheets
    • House organs
    • Ad reprints
  • Sales Aids:
    • Portfolios
    • Flip charts
    • Films/videos
    • Sample cases
    • Gifts and novelties
  • Coupons/rebates
  • Sweepstakes/contests
  • Trade shows/exhibits
  • Special events planning
  • Truck and car signage
EMPLOYEE RELATIONS
  • Recruiting
  • Personal indoctrination program
  • Training program
  • Handbooks and manuals
  • House organ (internal)
  • Bulletin boards
  • Payroll inserts
  • Open houses/special events
  • P.A. system programming
  • Recreation
  • Suggestion system
  • Employee attitude survey
  • Fringe benefit information
  • Organization charts
  • Job descriptions
  • Recognition program
COMPANY SALES ORGANIZATION
  • Marketing video
  • Multi-media/PowerPoint presentation
  • Recruiting
  • Develop sales training programs
  • Deliver sales training
  • Training video
  • Training videos/cassettes/manuals
  • Customer profiles
  • Develop prospecting programs and lists
  • Sales letters
  • Maintain customer data base
  • Sales meetings
  • New product introduction programs
  • Contests/Incentive programs
  • Measuring of sales results
  • Showroom/demo center design
  • Design and layout of internal forms:
    • Call reports
    • Expense reimbursement forms
    • Monthly reports
PUBLIC RELATIONS
  • Company videos
  • Company story-line
  • Publicity:
    • Feature articles
    • Product releases
    • Personnel news
    • Expansion/facilities news
    • Technical articles
    • Policy announcements
    • Mentions/awards
  • Clipping service
  • Maintain scrapbook
  • Literature:
    • Company brochure
    • Welcome folder
    • House organ (external)
    • Publicity reprints
  • Special Events:
    • Grand openings
    • Facility tours
    • Symposiums
    • Press conference
    • Personal appearance
    • Speech writing
    • Technical papers
    • Crisis management
  • Educational:
    • School reference material
    • Films/film strips
  • Community relations services
  • Key executive image and build-up
  • Contributions
  • Scholarships and awards
  • Sponsorships
MEDIA ADVERTISING
  • Strata software
  • Web advertising
  • Budgeting and planning
  • Media rate negotiations
  • Monitor placement as ordered
  • Records and controls
  • Media placement:
    • Internet
    • Newspapers
    • Consumer magazines
    • Trade publications
    • Television
    • Radio
    • Outdoor
    • Catalogs and directories
    • Direct mail
    • Yellow pages
    • Copy
    • Art
    • Production
    • TV programs
    • Radio programs
  • Copy testing
  • Legal aspects
  • Case histories
  • Testimonials
  • Field photos
  • Mailing lists
  • Inquiry handling
  • Storage of artwork
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