After you filter out all of the hyperbole you hear about branding, it really comes down to the nuts and bolts of it all: strategically sound marketing-driven creative. Your brand, in the
simplest terms, is the sum of your customers' perceptions of your product or service. At French Creative Group we work to capture the very essence of that brand and build it so that it
represents to your customers the best fit possible in the marketplace - both rationally and emotionally.
We know that our work could be creative purely for creative's sake, but we believe it is better to be creative for the client's sake. And so our creative, driven by sound, strategic marketing
and research, is also guided by the proposition that great creative is only great if it produces results. We believe our portfolio attests to that.
There's a big difference between an agency that lists events management as a capability - and an agency that actually handles a real event. At FCG, we go beyond just the planning aspect. We'll
handle the whole thing for you. From the initial detailed planning to total execution and implementation to complete wrap-up. We've done it for Coca-Cola when it celebrated the 100th
anniversary of the first bottling of its drink. And for Skeeter Boats and G3 Boats, both divisions of Yamaha Marine, for their national sales meetings.
InPrint Design is a specialty advertising division of French Creative Group. InPrint Design has access to thousands of specialty items to enhance your overall brand message, as well as
achieve other goals like improving traffic at trade shows, motivating staff, thanking a customer or increasing safety awareness. Let InPrint Design help you take your brand directly into
the home or office of your target client or consumer! Check us out at inprintme.com.
Mail Works is a direct mail division of French Creative Group. It's your one-stop, turn-key direct mail source. From concepting and creating the actual direct mail elements to their printing
and mailing to follow-up and the tracking of results. Mail Works will make sure your direct mail delivers. Our custom-created mailing lists ensure that your message reaches those you really
want to target. And because we employ a variety of cost-saving measures, you'll find your postage costs are substantially reduced. Whether your message requires a simple postcard or an
attention-grabbing, three-dimensional, sight-and-sound vehicle to deliver your message, Mail Works can make it work for you!
Arriving at strategically sound, marketing-driven creative is what we do. And getting that message to the right target is what our media people do. But how you do it - and how cost-effective
your methods - are what make all the difference when it comes to media buying and placement. That's why FCG has a media department with the experience, technology and creativity to
deliver - literally - in all media: nationally, regionally and locally. Delivering. It's what they do. Every single day.
We handle all aspects of public relations. Specifically, we offer public relations and public affairs services, including: media relations, community relations, government relations,
events management, crisis management, communications training, product promotion and a full range of communications services (from speechwriting, newsletters and feature stories to videos,
direct mail and institutional advertising).
Strategic marketing is much more than just a ubiquitous catch phrase. It's legitimate methodology, and it's what we tackle before we do anything else for you. There's research to start. Simple
questions first. Then in-depth stuff. Whatever it takes to really take us to where we can arrive at some on-target objectives, clear-cut strategies and finally, honest-to-goodness marketing
planning. Out of all this must come a brand message that is on target with your company's mission and goals. It is a message that ultimately must connect with your customer.
We custom-build websites that are impactful, easy to use and easy to update. The benefits of a well-conceived website are incalculable. And as the Internet grows, a dynamic website becomes
all the more meaningful. We've garnered quite a list of awards for our website work, including three Silver Microphones, AAF Best of Show Interactive, three Gold Addys and three Silver
Addys. Once we've created a site for you, we can manage and update it for you - or put you in the driver's seat with the tools you need to do everything from editing it and writing a blog to
publishing a podcast.
Social Media Solutions
Social Media Solutions, a division of French Creative Group, is the area leader in social media services, helping clients better achieve their goals by enabling them to directly engage their
clients or customers at point of contact. Social Media Solutions researches and can generate brand awareness for you on any number of social networks - well-known ones like Facebook and
Twitter and any of thousands of other online sites - to enhance your marketing efforts. We develop and manage profile pages for your business as a platform for communicating directly with
those interested in your products or services. Social media is the ultimate vehicle for staying connected with your customers. Social Media Solutions is ready to get you underway and rolling!
FCG Takes Most Addys, Best of Print WEST MONROE - French Creative Group took home the most Addys again this year at the Northeast Louisiana Ad Club’s 46th Annual American Advertising Federation Addy Awards banquet, including Best of Print for the Chennault Aviation & Military Museum invitation “On the Wings of a Hero.”
March 15 2011
FCG Wins Gold International MarCom Award WEST MONROE - French Creative Group captured a Gold MarCom Award in the recent international 2011 MarCom Awards competition for its "On the Wings of a Hero" marketing campaign.
March 15 2011
FCG Takes Most Addys, Best of Print WEST MONROE - French Creative Group took home the most Addys again this year at the Northeast Louisiana Ad Club's 46th Annual American Advertising Federation Addy Awards banquet.
August 31 2010
Congratulations Vici! MONROE - Congratulation to our dynamic, Sweet Sixteen leader! Vici French, all of us at FCG say, You rock! Congratulations on being named to the select Sweet Sixteen most influential women of the Delta!
FCG Captures Top Honors, Most Awards MONROE - How do you keep winning creative awards in the advertising industry year after year? How do you keep the creative "juices" flowing? How
do you keep "creativity" from wandering down all the wrong corridors and ensure that your message is on target? more...
Mar 24 2010
FCG Takes Top Award at Addys MONROE - French Creative Group of Monroe won the top award during The Advertising Club of Northeast Louisiana's Addy Awards banquet at the West
Monroe Convention Center on Tuesday night. more...
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