Biedenharn Coca-Cola Museum

PROJECT: Grand Opening Campaign
OBJECTIVE: Introduce new Coca-Cola Museum.

TARGET: General public, key community and business leaders.

TACTICS: Attract attention with a unique ad strategy (in which editorial copy is wrapped around a unique-shaped ad). Produce custom invitation for distribution to select mailing list of 10,000 individuals. Generate advertorials for regional publications. Generate publicity in newspapers, and on TV, radio and online. Hold Press Conference in conjunction with Open House event.
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