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French Creative Group, based in Monroe, Louisiana, is a full-service advertising, marketing, interactive, social media - including Facebook - and public relations agency with particular expertise in building brands for a diverse clientele throughout Louisiana, the south, and the nation.

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Johnny's Pizza

PROJECT: Quality/New Product Campaign

OBJECTIVE: Promote Johnny's Pizza House as a long-time purveyor of top-quality, great-tasting pizza. Introduce two new products.

TARGET: General public.

TACTICS: Create campaign using :20 TV spot focused on quality tied to :10 TV spots - one on new pizza product and a second on new wings. Direct mail and point-of-sale materials supported effort.

DIRECT MAIL / POINT-OF-SALE

Johnny's Pizza 'Quality - New Product' Campaign - Click to view larger

TELEVISION

PROJECT: Customer Mailing

OBJECTIVE: Drive store traffic and delivery orders. Increase overall sales.

TARGET: General public.

TACTICS: Produce customer mailing of coupon book and postcards to broad-based mailing list. In-store menu and company website, all with new graphics, supported the effort. Mailings go out three times annually.

DIRECT MAIL / COUPON BOOK / MENU

Johnny's Pizza 'Customer Mailing' Campaign - Click to view larger

WEB

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March
15
2011

FCG Wins Gold International MarCom Award
WEST MONROE - French Creative Group captured a Gold MarCom Award in the recent international 2011 MarCom Awards competition for its "On the Wings of a Hero" marketing campaign.

March
15
2011

FCG Takes Most Addys, Best of Print
WEST MONROE - French Creative Group took home the most Addys again this year at the Northeast Louisiana Ad Club's 46th Annual American Advertising Federation Addy Awards banquet.

August
31
2010

Congratulations Vici!
MONROE - Congratulation to our dynamic, Sweet Sixteen leader! Vici French, all of us at FCG say, You rock! Congratulations on being named to the select Sweet Sixteen most influential women of the Delta!

August
20
2010

Madden Joins French Creative As Web Developer
MONROE - Jamie Madden, a web developer and designer, has joined Monroe-based French Creative Group as a member of its award-winning website development team.
more...

May
6
2010

FCG Captures Top Honors, Most Awards
MONROE - How do you keep winning creative awards in the advertising industry year after year? How do you keep the creative "juices" flowing? How do you keep "creativity" from wandering down all the wrong corridors and ensure that your message is on target?
more...

Mar
24
2010

FCG Takes Top Award at Addys
MONROE - French Creative Group of Monroe won the top award during The Advertising Club of Northeast Louisiana's Addy Awards banquet at the West Monroe Convention Center on Tuesday night.
more...