Johnny's Pizza

PROJECT: Johnny’s Pizza House Loyalty Campaign
OBJECTIVE: Create loyalty campaign to strengthen and build customer base for Johnny’s Pizza.

TARGET: Customers, potential customers.

TACTICS: Create name and icon for campaign as well as the various steps and materials necessary to launch and maintain it: online sign-up form, in-store enrollment materials and posters, and monthly emails to participants with monthly specials as well as an annual email with birthday gift certificate.
WEB FORM / IN-STORE SIGN-UP
Johnny's Pizza 'Pizza Perks' Campaign - Click to view larger
Johnny's Pizza 'Pizza Perks' Campaign - Click to view larger
IN-STORE POSTER
Johnny's Pizza 'Pizza Perks' Campaign - Click to view larger

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PROJECT: Quality/New Product Campaign
OBJECTIVE: Promote Johnny's Pizza House as a long-time purveyor of top-quality, great-tasting pizza. Introduce two new products.

TARGET: General public.

TACTICS: Create campaign using :20 TV spot focused on quality tied to :10 TV spots - one on new pizza product and a second on new wings. Direct mail and point-of-sale materials supported effort.
DIRECT MAIL / POINT-OF-SALE
Johnny's Pizza 'Quality - New Product' Campaign - Click to view larger
Johnny's Pizza 'Quality - New Product' Campaign - Click to view larger
TELEVISION
Johnny's Pizza 'Quality - New Product' Campaign - Click to view larger
Johnny's Pizza 'Quality - New Product' Campaign - Click to view larger

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PROJECT: Customer Mailing
OBJECTIVE: Drive store traffic and delivery orders. Increase overall sales.

TARGET: General public.

TACTICS: Produce customer mailing of coupon book and postcards to broad-based mailing list. In-store menu and company website, all with new graphics, supported the effort. Mailings go out three times annually.

ADDY Award Winner
DIRECT MAIL / COUPON BOOK / MENU
Johnny's Pizza 'Quality - New Product' Campaign - Click to view larger
Johnny's Pizza 'Customer Mailing' Campaign - Click to view larger
Johnny's Pizza 'Customer Mailing' Campaign - Click to view larger
WEB
Johnny's Pizza 'Customer Mailing' Campaign - Click to view larger

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