Progressive Bank
CLIENT: Progressive Bank
TELEVISION
PROJECT: Product Line Campaign
OBJECTIVE: Promote bank's key products and services.
TARGET: Bank customers and prospective customers, primarily business-to-business.
TACTICS: Create campaign featuring key products using print ads, outdoor, POS posters and TV.
TARGET: Bank customers and prospective customers, primarily business-to-business.
TACTICS: Create campaign featuring key products using print ads, outdoor, POS posters and TV.
PRINT
TELEVISION
PROJECT: Safe and Sound Campaign
OBJECTIVE: Promote bank as a sound, locally owned and managed community bank with strong, stable management.
TARGET: Bank customers, prospective customers, financial community.
TACTICS: Create campaign around bank's strong, conservative management and prudent lending practices, employing TV and outdoor.
TARGET: Bank customers, prospective customers, financial community.
TACTICS: Create campaign around bank's strong, conservative management and prudent lending practices, employing TV and outdoor.
PRINT
TELEVISION
PROJECT: Bossier City Campaign
OBJECTIVE: Announce the entry of Progressive Bank into Shreveport-Bossier City market.
TARGET: Potential bank customers, financial community.
TACTICS: Create campaign using print, mall posters and outdoor as well as special VIP invitation to select group of community leaders. Public relations follow-up after actual opening.
TARGET: Potential bank customers, financial community.
TACTICS: Create campaign using print, mall posters and outdoor as well as special VIP invitation to select group of community leaders. Public relations follow-up after actual opening.
PROJECT: People Campaign
OBJECTIVE: Promote bank's loyal, long-tenured management team, to generate trust and security.
TARGET: Bank customers, prospective customers, financial community.
TACTICS: Create campaign around bank's loyal, long-serving management team - The ProTeam - and their service to the community, using print and outdoor.
TARGET: Bank customers, prospective customers, financial community.
TACTICS: Create campaign around bank's loyal, long-serving management team - The ProTeam - and their service to the community, using print and outdoor.
