Progressive Bank

PROJECT: Product Line Campaign
OBJECTIVE: Promote bank as the local, stable financial institution to look to for one’s financial needs – be they business or personal.

TARGET: Bank customers, prospective customers, financial community.

TACTICS: Create theme, Your Life, Your Business, Your Bank, and execute it through TV and outdoor.

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TELEVISION
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PROJECT: Product Line Campaign
OBJECTIVE: Promote bank's key products and services.

TARGET: Bank customers and prospective customers, primarily business-to-business.

TACTICS: Create campaign featuring key products using print ads, outdoor, POS posters and TV.

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PRINT
Progressive Bank 'Product Line' Campaign - Click to view larger
Progressive Bank 'Product Line' Campaign - Click to view larger
Progressive Bank 'Product Line' Campaign - Click to view larger
Progressive Bank 'Product Line' Campaign - Click to view larger
TELEVISION
Progressive Bank 'Product Line' Campaign - Click to view larger
Progressive Bank 'Product Line' Campaign - Click to view larger
Progressive Bank 'Product Line' Campaign - Click to view larger
Progressive Bank 'Product Line' Campaign - Click to view larger

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PROJECT: Safe and Sound Campaign
OBJECTIVE: Promote bank as a sound, locally owned and managed community bank with strong, stable management.

TARGET: Bank customers, prospective customers, financial community.

TACTICS: Create campaign around bank's strong, conservative management and prudent lending practices, employing TV and outdoor.

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PRINT
Progressive Bank 'Safe and Sound' Campaign - Click to view larger
TELEVISION
Progressive Bank 'Safe and Sound' Campaign - Click to view larger

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PROJECT: Bossier City Campaign
OBJECTIVE: Announce the entry of Progressive Bank into Shreveport-Bossier City market.

TARGET: Potential bank customers, financial community.

TACTICS: Create campaign using print, mall posters and outdoor as well as special VIP invitation to select group of community leaders. Public relations follow-up after actual opening.
PROJECT: People Campaign
OBJECTIVE: Promote bank's loyal, long-tenured management team, to generate trust and security.

TARGET: Bank customers, prospective customers, financial community.

TACTICS: Create campaign around bank's loyal, long-serving management team - The ProTeam - and their service to the community, using print and outdoor.

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