P&S Surgical Hospital
PROJECT: Print Campaign
OBJECTIVE: Position hospital as one with all the capabilities an individual might need access to without having to leave town.
TARGET: Potential patients, physicians.
TACTICS: Create campaign employing strong road-sign-oriented graphics and copy to drive home the point that “what you’re looking for in a hospital is all right here.”
TARGET: Potential patients, physicians.
TACTICS: Create campaign employing strong road-sign-oriented graphics and copy to drive home the point that “what you’re looking for in a hospital is all right here.”

PROJECT: Print Campaign
OBJECTIVE: Brand hospital as the smaller facility with the big advantages.
TARGET: Patients, physicians.
TACTICS: Create campaign focusing on hospital's technological capabilities and high level of patient care, all housed in a smaller, patient-centered environment.
TARGET: Patients, physicians.
TACTICS: Create campaign focusing on hospital's technological capabilities and high level of patient care, all housed in a smaller, patient-centered environment.
