P&S Surgical Hospital

PROJECT: Print Campaign
OBJECTIVE: Position hospital as one with all the capabilities an individual might need access to without having to leave town.

TARGET: Potential patients, physicians.

TACTICS: Create campaign employing strong road-sign-oriented graphics and copy to drive home the point that “what you’re looking for in a hospital is all right here.”

ADDY Award Winner
PROJECT: Print Campaign
OBJECTIVE: Brand hospital as the smaller facility with the big advantages.

TARGET: Patients, physicians.

TACTICS: Create campaign focusing on hospital's technological capabilities and high level of patient care, all housed in a smaller, patient-centered environment.

ADDY Award Winner
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