Scott Powerline

PROJECT: Website
OBJECTIVE: Redesign existing website to be more functional, interactive and user-friendly.

TARGET: Current customers, prospective customers.

TACTICS: Redesign website and particularly product section with extensive product photos and data. Create downloadable product PDFs as well as PDFs for credit application, insurance requirements and rental policy.

PROJECT: Print Campaign
OBJECTIVE: Position company as the leader in the power and utility equipment industry, one that provides superior technical service and support behind the major national equipment lines it carries.

TARGET: Electric line construction and maintenance companies. Investor-owned utilities and electric co-ops. Companies in bridgework, signage, lighting and general construction.

TACTICS: Create campaign using print ads that employ a strong graphic treatment and a copy premise that focuses on the company's exceptional commitment to service behind all the equipment it sells, leases or rents.

ADDY Award Winner
PROJECT: Print Campaign
OBJECTIVE: Establish Scott Powerline as a leader in the power and utility equipment industry.

TARGET: Electric line construction and maintenance companies. Investor-owned utilities and electric co-ops. Companies in bridgework, signage, lighting and general construction.

TACTICS: Create non-traditional campaign selling Scott Powerline's in-depth capability, positioning it as "one-stop Scott."

ADDY Award Winner
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