Scott Powerline
PROJECT: Website
PROJECT: Print Campaign
OBJECTIVE: Position company as the leader in the power and utility equipment industry, one that provides superior technical service and support behind the major national equipment lines it carries.
TARGET: Electric line construction and maintenance companies. Investor-owned utilities and electric co-ops. Companies in bridgework, signage, lighting and general construction.
TACTICS: Create campaign using print ads that employ a strong graphic treatment and a copy premise that focuses on the company's exceptional commitment to service behind all the equipment it sells, leases or rents.
TARGET: Electric line construction and maintenance companies. Investor-owned utilities and electric co-ops. Companies in bridgework, signage, lighting and general construction.
TACTICS: Create campaign using print ads that employ a strong graphic treatment and a copy premise that focuses on the company's exceptional commitment to service behind all the equipment it sells, leases or rents.
PROJECT: Print Campaign
OBJECTIVE: Establish Scott Powerline as a leader in the power and utility equipment industry.
TARGET: Electric line construction and maintenance companies. Investor-owned utilities and electric co-ops. Companies in bridgework, signage, lighting and general construction.
TACTICS: Create non-traditional campaign selling Scott Powerline's in-depth capability, positioning it as "one-stop Scott."
TARGET: Electric line construction and maintenance companies. Investor-owned utilities and electric co-ops. Companies in bridgework, signage, lighting and general construction.
TACTICS: Create non-traditional campaign selling Scott Powerline's in-depth capability, positioning it as "one-stop Scott."
