Portfolio.Campaigns. Glenwood Regional Medical Center
"Encephalitis" Campaign Northeast Louisiana suffered the worst outbreak of mosquito-borne encephalitis in the state’s history during the summer of 2001. In early 2002, Glenwood Regional Medical Center, the major healthcare provider during the epidemic, faced another challenge: the potential of another outbreak in the spring and summer. It decided to be proactive and launch a public awareness campaign. French Creative Group created an integrated multimedia campaign to inform and educate the community. Awareness levels in the community rose dramatically, preventive measures were more readily embraced, and the number of cases of encephalitis was sharply lower.
