Portfolio.Campaigns. Klpatrick Funeral Homes
"He was my Hero" Campaign
Over the years, Kilpatrick Funeral Homes has advertised regularly in the Monroe-West Monroe market. Frequently, ads focused on the institution’s family heritage and service. When the client came to French Creative Group, it made it clear it was interested in a new approach. While advertising for a funeral home calls for considerable discretion in terms of establishing a message, it also offers an opportunity for some innovative thinking. By looking at their service through the eyes of someone who has lost a loved one, the agency was able to communicate a message that was both poignant and effective.
