Portfolio.Campaigns. Progressive Bank
"More Power to You" Campaign How do you reinforce an already strong brand? For many years Progressive Bank has had strong top-of-mind awareness thanks to a series of impactful consumer campaigns by French Creative Group. The agency took the brand to still another level in the “More Power to You” campaign. By translating the bank’s key benefits into actual power for the consumer, the campaign connected with the target in a meaningful, tangible way. Feedback from customers and non-customers alike as well as a steady increase in new bank business indicate strong recognition of the bank as a leading regional “local” bank with innovative products and services. Again, the bank’s brand registered very high top-of-mind awareness.
