The University of Louisiana at Monroe was experiencing a number of setbacks, and its image was less than lustrous. French Creative Group created a multimedia “Faces” campaign featuring successful ULM graduates to help communicate the advantages of an education at the institution. Once underway, a secondary and supportive theme “Where do you want to go in life?” was incorporated into the campaign. The entire effort was exceptionally successful and garnered considerable coverage by both print and electronic media. In fact, the number one reason given by new students for enrolling the following year was the marketing campaign itself.
