Portfolio.Campaigns. The Wellspring
Name Change Campaign For strategic and practical reasons, the YWCA of Northeast Louisiana decided to drop its affiliation with the national YWCA and change its name to one that would better reflect the programs and direction it had embraced over the last several years. French Creative Group worked with the organization in developing its new name, The Wellspring, and created a public awareness campaign to inform the public of the name change. Key elements of the campaign are shown here. Although early in the campaign, public awareness of the new name as well as The Wellspring’s mission is very high.
